Vision and Mission


We must secure and describe the significant parts of the material cultural heritage for future generations, through the collection and preservation of artefacts.

We must generate knowledge about our past and present through our research, in order to act in the future. We must know are geographical area in depth, and at any time be able to define and describe its singularities and place this in the frame of a larger national history.

We must, through our mediation, create room for growth, awareness of the changeability of the world, and good experiences for our visitors.


Museum Mors must implement the museum tasks specified in the statutes, with diligence, dedication, and professionalism. The museum must be a cultural beacon in North-western Jutland, distinctive among the other Danish museums, and also among those museums that define the modern standard of collection management, research, and dissemination of knowledge.

As a workplace, the museum must be characterised by mutual respect for the diversity of colleagues, team spirit and collaboration, and a true commitment to the cause. It must also be characterised by diligence, professional curiosity, and qualification.

The guests who visit Museum Mors must receive a high quality experience. All imparted information must be based on high levels of knowledge, which must constantly be developed through skilled research. The dissemination of information must be adapted to fit the circumstances, with a focus on an inclusive and social experience, inspiration, and relevance.

Furthermore, the guests must receive a high level of service, based on courtesy and friendliness.

This mission is articulated by the management and staff together, in April 2014.